Effective date: 11 August 2026
Last updated: 11 August 2026
1. Who We Are
Thai Traditional Wear is a trading name of Rubyjar Ltd. (“Rubyjar,” “we,” “us,” or “our”). Rubyjar Ltd. is the data controller responsible for the personal information described in this Privacy Policy.
Rubyjar Ltd. is a private limited company registered in the United Kingdom under company number 15690048.
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Operations and fulfilment: Khon Kaen, Thailand
Website: https://thaitraditionalwear.com
Privacy contact: hello@thaitraditionalwear.com
This Privacy Policy explains what personal information we collect, why we use it, who we share it with, how long we retain it, and the rights available to you.
2. Personal Information We Collect
The personal information we collect depends on how you use our website and services.
Information You Provide
We may collect:
- your name;
- email address and telephone number;
- billing and delivery addresses;
- account login details;
- items ordered, order value, order date, and order history;
- sizing information or body measurements you choose to provide when asking for fit advice;
- payment status and limited payment information supplied by our payment providers;
- messages, customer-service correspondence, return requests, and delivery enquiries;
- reviews, photographs, feedback, or other content you submit;
- marketing preferences; and
- any other information you voluntarily provide to us.
Payment-card details are processed by the secure payment providers displayed at checkout. We do not store your complete payment-card number or card security code.
Information Collected Automatically
When you use the website, we and our service providers may automatically collect:
- IP address;
- browser, device, and operating-system information;
- approximate location derived from your IP address;
- referring website;
- pages viewed, links selected, and time spent on the website;
- shopping-cart and account activity;
- cookie identifiers; and
- technical, security, and error information.
Information From Other Sources
We may receive personal information from:
- payment providers confirming whether a payment was authorised;
- shipping carriers providing tracking and delivery updates;
- fraud-prevention and security services;
- analytics, advertising, and social-media services where permitted by your choices and applicable law; and
- another person placing an order or contacting us on your behalf.
3. How and Why We Use Personal Information
We use personal information for the following purposes.
Processing and Fulfilling Orders
We use order, contact, address, and payment-status information to:
- accept and process orders;
- take or confirm payment;
- prepare, pack, and ship products;
- provide tracking and delivery updates;
- process cancellations, returns, exchanges, store credit, and refunds; and
- communicate with you about your order.
Our lawful basis is that this processing is necessary to perform our contract with you or to take steps at your request before entering into a contract.
Customer Service and Fit Guidance
We use your contact details, correspondence, order history, and any measurements you voluntarily provide to answer questions, recommend sizes, help with cultural or occasion guidance, investigate delivery issues, and resolve complaints.
Our lawful basis is performing our contract with you and our legitimate interest in providing effective customer service.
Please provide only the measurements needed for fit advice and do not send medical or other sensitive information.
Accounts
If you create an account, we use your login information, saved addresses, preferences, and order history to operate and secure the account.
Our lawful bases are performing our contract with you and our legitimate interest in providing convenient and secure account services.
Website Operation, Security, and Fraud Prevention
We use technical, device, account, payment-status, and website-activity information to operate the website, keep carts and accounts working, prevent fraud and misuse, protect our customers, troubleshoot errors, and maintain security.
Our lawful bases are our legitimate interests in operating a secure online business and, where applicable, compliance with legal obligations.
Analytics and Website Improvement
We may use website-activity and device information to understand how visitors use the website, measure performance, identify errors, and improve our products, content, and customer experience.
Our lawful basis is our legitimate interest in improving our business. Where consent is required for analytics cookies or similar technologies, we rely on your consent.
Marketing
If you subscribe to marketing, we may use your name, email address, purchase history, and preferences to send information about products, offers, style guidance, and news.
Where required, our lawful basis is your consent. In other situations, we may rely on our legitimate interest in marketing similar products to existing customers where the law permits it.
You may unsubscribe at any time by using the link in a marketing email or emailing hello@thaitraditionalwear.com. Unsubscribing from marketing does not stop essential messages about an order, account, return, or legal matter.
Reviews and Customer Content
If you submit a review, photograph, or other customer content, we may use it to manage reviews, respond to feedback, and—where you have agreed—display or promote that content.
Our lawful bases are your consent and our legitimate interest in receiving genuine customer feedback. You may withdraw permission for future promotional use by contacting us, although we may not be able to remove material already lawfully printed or distributed.
Legal, Tax, and Business Administration
We use and retain information where necessary to:
- maintain financial and tax records;
- comply with legal and regulatory obligations;
- establish, exercise, or defend legal claims;
- respond to lawful requests from authorities;
- enforce our Terms and Conditions; and
- manage a business sale, restructuring, merger, or acquisition.
Our lawful bases are compliance with legal obligations and our legitimate interests in administering and protecting our business.
4. Cookies and Similar Technologies
We use cookies and similar technologies to:
- keep the website and checkout working;
- remember shopping-cart contents and account sessions;
- protect the website from fraud and misuse;
- remember preferences;
- measure website use and performance; and
- support marketing or advertising where you have permitted it.
Essential cookies are required for the website to function. Where required by law, non-essential analytics or advertising technologies are used only according to your consent choices.
You can manage available choices through the website’s cookie controls and through your browser settings. Blocking essential cookies may prevent parts of the website, account, cart, or checkout from working correctly.
5. Who We Share Personal Information With
We do not sell or rent personal information.
We may share the minimum personal information necessary with the following categories of recipients:
- Payment providers: to authorise payments, process refunds, prevent fraud, and handle payment disputes.
- Shipping carriers and fulfilment providers: to prepare, dispatch, track, clear, and deliver orders.
- Website, hosting, ecommerce, and technical providers: to host and operate the website, accounts, cart, checkout, backups, security, and support services.
- Email and communication providers: to send order, service, support, and permitted marketing messages.
- Analytics and advertising providers: to measure website use and support permitted advertising, subject to applicable consent requirements.
- Professional advisers: including accountants, lawyers, insurers, auditors, and consultants where reasonably necessary.
- Government, customs, tax, regulatory, law-enforcement, or judicial authorities: where disclosure is legally required or reasonably necessary to protect rights, safety, or security.
- A buyer, investor, or successor: where our business or assets are involved in a genuine sale, merger, restructuring, or similar transaction, subject to appropriate confidentiality protections.
Service providers may use personal information only for the services they provide to us or as otherwise permitted or required by law.
6. International Data Transfers
Rubyjar Ltd. is registered in the United Kingdom, while Thai Traditional Wear’s operations and order fulfilment are based in Thailand. Personal information may therefore be accessed or processed in the United Kingdom, Thailand, and countries where our service providers operate.
When data-protection law requires safeguards for an international transfer, we use an applicable lawful transfer mechanism. Depending on the circumstances, this may include an adequacy regulation, approved contractual safeguards, or a legally permitted exception.
We also take reasonable steps to select service providers that protect personal information appropriately.
7. How Long We Retain Personal Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, fraud-prevention, and dispute-resolution requirements.
Our usual retention periods are:
- Order, payment-status, invoice, and transaction records: up to seven years after the relevant transaction or longer if legally required.
- Customer-service, return, exchange, complaint, and delivery records: normally up to six years after the matter is closed where needed for recordkeeping or legal claims.
- Account information: while the account remains active and for a reasonable period afterward, unless earlier deletion is appropriate.
- Marketing information: until you unsubscribe, withdraw consent, successfully object, or the information is no longer needed.
- Fit enquiries and voluntarily supplied measurements: only for as long as needed to answer the enquiry and provide related customer service, unless they form part of an order or dispute record.
- Reviews and customer content: while published or useful for the purpose submitted, unless removed earlier following a valid request.
- Security, analytics, and cookie data: according to the settings and retention periods of the relevant system or service.
We may retain limited information after a deletion or unsubscribe request where necessary to document the request, comply with law, prevent fraud, or ensure that marketing remains suppressed.
8. Security
We use reasonable technical and organisational measures designed to protect personal information from loss, misuse, unauthorised access, alteration, and disclosure. These measures include encrypted website connections, access controls, secure payment providers, account authentication, and appropriate service-provider controls.
No internet transmission or storage system is completely secure. You are responsible for keeping your account password confidential and for contacting us if you suspect unauthorised account activity.
9. Your Data-Protection Rights
Depending on where you live and the law that applies, you may have rights to:
- request access to your personal information;
- request correction of inaccurate or incomplete information;
- request deletion of personal information;
- request restriction of processing;
- object to processing based on legitimate interests or to direct marketing;
- receive certain information in a portable format or request its transfer;
- withdraw consent at any time where processing is based on consent; and
- complain to a data-protection authority.
These rights are not absolute. An exemption may apply, or we may need to retain information for legal, tax, security, fraud-prevention, contractual, or claims purposes.
To exercise a right, email hello@thaitraditionalwear.com with Privacy Request in the subject line. Please describe your request clearly. We may ask for information reasonably necessary to verify your identity and protect your information from unauthorised disclosure.
We normally respond without undue delay and within one month. Where the law permits additional time for a complex request, we will tell you.
You will not normally have to pay a fee. Where permitted by law, we may charge a reasonable fee or decline a request that is clearly unfounded, excessive, or repetitive.
10. Complaints
Please contact us first at hello@thaitraditionalwear.com if you have a concern about how we use personal information. We will investigate and try to resolve it.
You may also complain to the UK Information Commissioner’s Office:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom
Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/
If you live outside the United Kingdom, you may also have the right to complain to the data-protection authority where you live.
11. Children
Our website is intended for adults purchasing products and is not directed to children under 16. We do not knowingly collect personal information directly from children under 16.
A parent or guardian may purchase clothing for a child, but the adult should provide the account, payment, delivery, and contact information.
If you believe a child has provided personal information directly to us without appropriate permission, email hello@thaitraditionalwear.com so we can investigate and delete it where appropriate.
12. Third-Party Websites and Services
Our website may link to websites, social-media platforms, payment services, tracking services, or other services operated by third parties. Their privacy notices apply to information they collect independently. We are not responsible for the privacy practices of services we do not control.
13. Automated Decisions
Payment providers, fraud-prevention services, or security systems may automatically assess a transaction or account for fraud and security risk. This may result in a payment being declined, an order being held for review, or additional verification being requested.
Rubyjar Ltd. does not otherwise make decisions based solely on automated processing that produce legal or similarly significant effects on customers.
14. Changes to This Privacy Policy
We may update this Privacy Policy when our services, providers, business practices, or legal obligations change.
The “Last updated” date at the top identifies the current version. If a change materially affects how we use personal information, we will provide an appropriate notice on the website or by email where required.
15. Contact Us
For questions, concerns, complaints, or data-protection requests, contact:
Rubyjar Ltd., trading as Thai Traditional Wear
Company number: 15690048
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Operations and fulfilment: Khon Kaen, Thailand
Email: hello@thaitraditionalwear.com
Suggested subject line: Privacy Request